Trademark

WHAT IS A TRADEMARK?

It’s a perceptible sign by the human senses through which it is possible to distinguish products and services from others of the same types. A trademark registration is valid for a ten-year period, starting from the date of filing before the Mexican Institute of Intellectual Property (IMPI),

and it can be renewed for ten-years periods indefinitely. It is important to consider that after a trademark is granted, the owner must demonstrate the use of the trademark before the PTO, under penalty of lapsing if failing to do so.

Types of Trademarks

WORD MARK

It is a denomination, and it includes letters, words or numbers, or the combination thereof.

LOGO

It only includes figures and designs.

THREE-DIMENSIONAL

It distinguish wrappers, packaging, containers, and the form or presentation of the products.

WORD AND DESIGN MARKS

It is those that are made of the combination of word mark and design trademarks.

HOLOGRAPHIC

Mexican legislation recognize the existence of these types of trademarks consistent in holograms.

SOUND

It can be conformed by musical sounds, nature sounds, or sounds produced by machines and other devices than can be clearly represented, on a clear and precise form.

SMELL

A characteristic smell that can be clearly represented, on a clear and precise form.

TRADE DRESS

It protects the plurality of elements of operation, including, among others, the size, design, color, layout, label, packaging, decoration or any other that, when combined, can distinguish products or services in the market.

BENEFITS OF

REGISTERING A TRADEMARK

By having a trademark registration in Mexico, you get the right to its exclusive use throughout the entire Mexican territory.

This is useful to guarantee the protection of the identity of products or services in the market.

RISKS OF NOT

REGISTERING A TRADEMARK

Anyone can use the brand that belongs to you, or one that is the same or similar. If a third party presents before the Public as the owner of your unregistered trademark, or even files for registration, you would have to

incur in an expensive litigation process, or even be forced to stop using it. This would imply the loss of customers, reputation in the market, and the waste of all commercial work done.

STEPS FOR

TRADEMARK REGISTRATION

1
DATA RECEPTION

We receive your brand information through the provided form.

2
REQUEST

We contact you in order to prepare final details for your application and estimate costs.

3
APPLICATION PROCESS

Once we have the necessary documentation, we prepare the trademark application, and once filed, we will provide you with a report containing the trademark particulars, and scanned copy of the application in a timely manner.

4
TRACING

We remain in communication throughout the entire application process, until obtaining your registry.

5
FINALIZATION OF THE PROCESS

Obtaining and reviewing of trademark title.